“Helping people take ownership of their health.”

The maker of alli has pledged all of the profits from are you losing it? to help fight childhood obesity through programs sponsored by Shaping America’s Health and NAASO, the Obesity Society.

The purpose of Shaping America's Health is to help combat the epidemic of obesity in America by empowering children, families, and communities to take ownership of their health.

NAASO, The Obesity Society, promotes research, education, and advocacy to better understand, prevent, and treat obesity, and improve the lives of those affected.